SÜDZUCKER SWEET TRENDS REPORT 2025
Naturalness – The Link Between Consumers' Main Purchase Criteria
Südzucker Consumer Study Processed Foods & Drinks 2025
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Discover how naturalness connects different customer needs
Learn more about the values that consumers are looking for
Get to know the consumption drivers in market segments of baked goods, chocolates, dairy products & vegan alternatives, cereals and soft drinks
Discover valuable consumer insights from six countries: Poland, Germany, Belgium, France, UK, and Italy
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Südzucker – Consumer-centric Insights for Tailored Solutions
Our annual survey of processed food and beverages is a valuable tool for understanding consumer behaviour in a rapidly changing market. It is imperative for food producers to understand consumer needs in order to adapt their products and optimise their market strategies.
We conduct our annual consumer survey on processed food and beverages in six European countries. The insights we gain from this survey are then presented in our Sweet Trends Report. We are pleased to offer our consumer insights to assist you in identifying the optimal solution for your requirements.
Would you like more information, e.g. on specific countries or categories?
Feel free to reach out to me.
Would you like more information, e.g. on specific countries or categories?
Feel free to reach out to me.
Kai Arnhold, B2B Marketing Manager
