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INSIGHTS & ASSETS

Südzucker can support you with much more than just sugar and sugar specialties – R&D and application support, 1:1 exchanges and support on relevant topics such as sustainability as well as marketing specific topics such as market & consumer insights.

On this page, you will find all downloadable materials related to relevant market and consumer insights (e.g. consumer trend whitepapers), sustainability studies, papers and presentations, as well as product and application-related information (e.g. product brochures) in one place, for free.

If you want to connect with one of our experts or want to receive further information to a certain topic, feel free to contact us.

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Südzucker’s Glucose Syrups Image
Südzucker’s Glucose Syrups
In this flyer you:
  • Get an overview of all available Glucose Syrups in our portfolio
  • Find out how to support your formulations
  • Find out where our Glucose Syrup comes from
BeetKraft® Flyer Image
BeetKraft® Flyer
Get to know BeetKraft®, an alternative for paper and packaging from sugar beet.
SÜDZUCKER SWEET TRENDS REPORT 2025 Image
SÜDZUCKER SWEET TRENDS REPORT 2025
Exclusive white paper with key findings of Südzucker’s consumer study 2025
  • Discover how naturalness connects different customer needs
  • Learn more about the values that consumers are looking for
  • Get to know the consumption drivers in market segments of baked goods, chocolates, dairy products & vegan alternatives, cereals and soft drinks

… and much more
Südzucker’s Sucrose-Based Excipients Range Image
Südzucker’s Sucrose-Based Excipients Range
In this brochure you will
  • Discover our sucrose solutions for compressed goods, tablets, and instant products.
  • Learn about our life science process expertise and various granulometries.
  • Get to know our Südzucker COMPRI® sugar with specific physico-chemical properties.
  • Explore our excipients that meet European Pharmacopoeia standards
SÜDZUCKER SWEET TRENDS REPORT 2024 Image
SÜDZUCKER SWEET TRENDS REPORT 2024
Exclusive white paper with key findings of Südzucker’s consumer study 2024
  • Discover what has changed the most in consumers‘ purchasing behaviour
  • Learn about the added values consumers looking for
  • Get to know the consumption drivers in market segments of baked goods, chocolates, dairy products & vegan alternatives, cereals and soft drinks

… and much more
Südzucker’s Soil Health Service Image
Südzucker’s Soil Health Service
In this paper you will learn
  • the importance of soil for agriculture
  • how Südzucker supports farmers in analysing soil and nutrient data
  • about the services offered by the Südzucker's Soil Health Service
Südzucker’s Candy Sugar Range Image
Südzucker’s Candy Sugar Range
In this brochure you
  • get to know our Candy Sugar range
  • discover the characteristics of our Candy Sugars
  • learn more about their use in different applications
Südzucker’s Pearl Sugar Range Image
Südzucker’s Pearl Sugar Range
In this brochure you
  • discover the properties of our Pearl Sugars
  • get to know our Pearl Sugar range
  • discover the product characteristics and application-related features
Südzucker’s Fondants, Icings & Glazings Portfolio Image
Südzucker’s Fondants, Icings & Glazings Portfolio
In this brochure you
  • get to know our fondant portfolio
  • learn more about the different fondant types and their applications
  • discover how our development and application team can support your product development activities
Südzucker’s Organic Beet Portfolio Image
Südzucker’s Organic Beet Portfolio
Download this paper to:
  • Explore our main organic beet sugar portfolio
  • Get an overview of our organic certificates
  • Find out where our organic sugar beet is grown and processed
Challenging Times Call For High Transparency Image
Challenging Times Call For High Transparency
Exclusive whitepaper with the key findings of Südzucker's consumer study 2023.
  • key consumption drivers in the tested consumer market segments
  • what consumers connect with food being “healthy”
  • what influence sustainability and regionality have on purchasing decisions
… and much more.
Reconciling Emotions and Rationality – A Consumer of Two Minds Image
Reconciling Emotions and Rationality – A Consumer of Two Minds
Exclusive whitepaper with the key results of Südzucker's consumer study 2022.
  • main consumption drivers
  • insights into consumption patterns shifts related to sugar / sugar-containing products
  • ratings of sustainability drivers and benefits
  • learnings about the consumer’s need to bring indulgency and expediency into harmony
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