Market trends and consumer needs for fruit preparations and sauces
Fruit preparations, sauces and similar products are often used in products sold to end consumers through retail and food service channels. But they also play an important role as B2B solutions in the HoReCa market. Overarching market trends and consumer needs in this fragmented market are based on drivers such as naturalness, taste experience or appetite appeal, snacks to go, special treats, a more positive perception of health (halo effect) and a more balanced diet. In addition, value propositions with regard to sustainability are becoming increasingly important. Nevertheless, an excellent product experience remains the key driver for purchasing decisions in this highly competitive environment.