Good Value for Money More Important Than Low Price - and Organic Is Back

Picture of brochure: Südzucker Sweet Trends Consumer Report 2024

Südzucker Consumer Study Processed Foods & Drinks 2024

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Discover what has changed the most in consumers‘ purchasing behaviour since March 2023

Learn more about the values that consumers are looking for

Get to know the consumption drivers in market segments of baked goods, chocolates, dairy products & vegan alternatives, cereals and soft drinks

Learn how naturalness, organic and regionality can influence the purchasing decision

Learn about the underlying importance of sustainability and consumers’ understanding of sustainable farming

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Südzucker – From Consumer Understanding to Customer Value

Understanding what consumers want is essential for food manufacturers to create products that meet their customers’ tastes.

Südzucker knows the key factors that drive consumption. We have been conducting consumer research at an international level for many years. This enables us to work closely with clients to develop ideas that meet the needs of consumers. We are happy to share our consumer insights to find the perfect solution for your needs.

Want to discuss further in detail?
Feel free to reach out to me.

A photo of Kai Arnhold, Marketing Manager at Südzucker

Want to discuss further in detail?
Feel free to reach out to me.

Kai Arnhold, B2B Marketing Manager

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