16.10.2025

Team Up for Tasting Tomorrow: Raw Beet Sugar – 100% European Origin

Consumers want to know where the processed foods they consume come from and also from where the used ingredients are sourced. According to our latest consumer study from March 2025, 68% of consumers consider it important to understand what a product contains, and 61% want to know about the ingredients used in their processed foods – e.g. where they come from, how they are produced)¹.

In addition, naturalness is a rapidly growing purchase criterion, both in general and especially among consumers looking for healthier processed foods. Another important aspect that consumers look for when searching for healthier foods is less processed products. This is illustrated in the following chart.

Next to less processed, also regionality appeals to 50 % of the consumers seeking for more healthy products.
Therefore, using ingredients from a natural source that are grown and produced in Europe is the answer to meet the consumer needs.

Why Südzucker’s Raw Beet Sugar?

Raw Beet Sugar is the European alternative to Raw Cane Sugar:

100% from European sugar beets
Produced in Europe

Given the growing demand for locally sourced ingredients, Raw Beet Sugar stands out. By choosing beet sugar instead of cane sugar, manufacturers can reduce transport emissions and support European agriculture.

Due to the unique sugar production process, some of the original components of the sugar beet are preserved. This is noticeable in the light brown colour and the slightly caramelised taste of the Raw Beet Sugar.

Use of Raw Beet Sugar

Raw Beet Sugar is easy to use in your production due to its good flowability and can be used in a similar way to other crystallised sugars. It is perfect for biscuits and baked goods, chocolates, breakfast cereals, snacks and bars, and adds a sweet twist in savoury applications such as marinade and sauces.

Whether you are reformulating a product or developing a new product to meet consumer needs, Raw Beet Sugar is the right choice — without compromising taste or functionality.