Sugar & Tailor-made Sweetening Solutions for Beverage Production
The beverage market is marked by a high level of competitiveness between many strong consumer brands and private label challengers. That’s especially true for soft drinks and alcoholic beverages in the FMCG industry. This means that reaction times to new trends and outside influences need to be short. Today’s purchase decisions are driven by health and sustainability needs like naturalness or ingredient functionality, like it is the case for sugar in the beverage industry.
However, taste, enjoyment and fun remain king. The challenge is to provide sweetening solutions that combine indulgence with wholesome consumption, serving traditional retail channels, convenience outlets as well as out of home consumption. Differentiation is tough in a highly competitive but vast market.
From granulated sugar and liquid sugar to invert sugar and syrups, Südzucker offers a broad portfolio of tailor-made sweetening solutions to support the development of innovative and successful beverages. Our products are designed to meet the specific needs of the beverage industry.
