Sugar & Tailor-made Sweetening Solutions for Beverage Production
The beverage market is marked by a high level of competitiveness between many strong consumer brands and private label challengers. That’s especially true for soft drinks and alcoholic beverages in the FMCG industry. This means that reaction times to new trends and outside influences need to be short. Today’s purchase decisions are driven by health and sustainability needs like naturalness or ingredient functionality, like it is the case for sugar in the beverage industry.
However, taste, enjoyment and fun remain king. The challenge is to provide sweetening solutions that combine indulgence with wholesome consumption, serving traditional retail channels, convenience outlets as well as out of home consumption. Differentiation is tough in a highly competitive but vast market.
From granulated sugar and liquid sugar to invert sugar and syrups, Südzucker offers a broad portfolio of tailor-made sweetening solutions to support the development of innovative and successful beverages. Our products are designed to meet the specific needs of the beverage industry.
Mindful Beverage Consumption: the Shift in Consumer Behaviour
The topic of mindful consumption has long reached all segments of the beverage market, from soft drinks to regional wines and spirits. Nowadays, consumers are willing to pay more for drinks that provide a clear conscience. As a consequence, ingredient quality and characteristics such as organic-certified sugar, become increasingly important for the beverage industry. Innovation is also driven by the trend towards and demand for more intense food and drink experiences.
From exceptional taste to visual appeal, the entire sensory and lifestyle experience plays a huge role in consumer satisfaction – be it for traditional refreshment drinks, exotic flavours, RTD teas, energy boosters or fermented beverages.
The desire for intense taste experiences and responsible consumption is no longer a niche trend – it shapes the entire beverage category. Our annual consumer study shows how manufacturers can actively shape this change.
