Team Up for Exploring Tomorrow – Südzucker Sweet Trends Report 2025
Naturalness – The link between consumers’ main purchase criteria
Since March 2021, Südzucker has been conducting its own ‘Consumer Study – Processed Foods & Drinks’ in collaboration with Human8 – a human-driven consultancy for qualitative and quantitative market research.
The aim is to find out what consumers look for when buying food and beverages from the respective categories, so that we can support you, our customers:
- In product development
- In choosing the right sweetener – not only from a technical point of view, but also based on consumer needs
- With market and consumer needs to identify problem-solution fits
How has consumer behaviour changed compared to last year’s study? The Sweet Trends Report 2025 provides initial answers to this question and also recommendations on how food and beverage manufacturers can respond to consumer needs.
Download the exclusive white paper to discover the key changes in consumer purchasing behaviour over the last years and
- Learn about the added values consumers are looking for
- Get to know the consumption drivers in market segments of baked goods, chocolates, dairy products & vegan alternatives, cereals and soft drinks
- Learn how naturalness, organic and regionality can influence the purchasing decision
- Learn about the underlying importance of sustainability and consumers’ understanding of sustainability farming
