Raw Beet Sugar
Naturalness, regionality and less processed or less refined products and raw materials have become more important for European consumers. With our Raw Beet Sugar, we offer to food producers a solution to create sweet products that fulfil the needs of consumers, such as baked goods, chocolate or cereals / cereal bars or for savoury applications like barbecue sauces and other condiments.
General Benefits
- Closer to the raw material / less refined
- Provides a unique taste – more aromatic & distinct
- Natural light brown colour
- 100% originated from European sugar beets
- Free flowing crystallized sugar
- Similar technical properties to white sugar – easy processability
- Possible labeling as “Raw Beet Sugar”
Basic Product Information Raw Beet Sugar
fits perfectly in
Biscuits and baked goods,
chocolates, breakfast cereals,
snacks and bars as well as
in savoury applications like marinades and sauces.
Specification for our Raw Beet Sugar
Meaning of ‘RAW’ in Raw Beet Sugar
Our Raw Beet Sugar is the result of a dedicated production process where we conserve original elements of the sugar beet resulting in a less refined beet sugar. This means that it is closer to sugar beet than white sugar, which is noticable by its light brown colour and more aromatic taste.
Consumers are increasingly looking for products where natural ingredients or products are derived from a natural source. Naturalness is also a key driver when it comes to choosing healthier products. Consumers are also increasingly interested in what their food contains. They also want to know what the ingredients mean and where they come from. They read the information on the product packaging, such as the list of ingredients, claims etc., to decide whether to buy a product or not. It is therefore important to list the ingredients in detail – such as cane sugar or beet sugar instead of sugar.
Question: In case you try to consume healthier sweet biscuits and baked goods, chocolates, cereals and cereal bars, chilled dairy products and vegan alternatives, soft drinks, which aspects are most important to you to reach that goal? 2025: n=5008; 2023: n=4961; 2021: n=5020)
Source: Südzucker Sweet Trends Report 2025
Easy Processability
Due to its free-flowing character, our Raw Beet Sugar is easily processable and easily sievable. As a crystalline brown sugar, compared to other soft brown sugars this Raw Beet Sugar is less hygroscopic and keeps its free-flowability longer.
Production Process Raw Beet Sugar
- Similar to standard sugar production process, but just one crystallization step
- Linear process
- 100% from European sugar beets
Are you interested in our less refined beet sugar?
We would be happy to support you in developing new concepts and creative ideas!
Dominique Demets, Product Manager Raw Beet Sugar
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