Sugar for Chocolate
FMCG industries like food or confectionery industries are faced with ever-changing wants and needs on the consumer side. Especially in the crowded domain of chocolates and chocolate preparations, it is not easy to stand out. However, new opportunities always arise in heterogeneous target audiences and their diverse needs – especially for a widely loved treat like chocolate.
Moreover, chocolate is not only consumed on its own. It is also an essential indulgence ingredient in numerous applications – from chocolate coatings, chunks or nibs as inclusion, chocolatey cream fillings, to chocolate spreads or toppings. Chocolate is loved because it stands for ultimate indulgence and pleasure. The creations of a maître chocolatier are a treat like no other.
There are two seemingly contradictory consumer trends currently shaping chocolate consumption: Mindful enjoyment and pure indulgence. Let’s take a look at them and how our high-quality sugar ingredients for chocolate manufacturers can help you address them both.
Mindful Enjoyment
Increasing consumer demand for organic recipes, sustainably sourced ingredients and even health benefits in chocolates are significant innovation drivers for producers like you. Fair-trade ingredients like cocoa are important, as is adding nuts, fruits, and other nutritional, plant-based components to the recipe. But regionally sourced, organically certified ingredients like milk and sugar play a particularly important role in customers’ purchase decisions. Consumers are looking for high-quality, wholesome pleasure – the right ingredients are essential for that!
Intense taste experiences as drivers of innovation
The growing demand for more intense taste experiences is also shaping developments in the chocolate sector. Consumers are increasingly looking for delicious, artisan products that not only taste good, but also appeal to the eye, the mouthfeel, the texture and the special crunching sound when bitten into.
With innovations in taste, mouthfeel and texture, chocolate manufacturers can generate added value and increase the sales value of their products. Choosing the right sugar plays a key role here – not only in terms of sweetness, but also for the overall multisensory experience.
Would you like to learn more about consumer behaviour and important trends? Read our latest study on consumer behaviour with a focus on chocolate here.
